Should Playing a Collegiate Level Sport Be Considered a Job

Should playing a collegiate level sport be considered a job? One of the loudest debates in the sports world is whether or not college athletes should receive a share of the revenue they produce for the universities. Men’s basketball and football players generate millions of dollars a year through ticket sales, television contracts, team merchandise, and much more. So why don’t they get a share from the profits? Does this mean that big time universities are exploiting their college athletes so that they can cash in from their talents? College athletes in today’s day in age are beginning to put in their opinion of how they should receive a salary. Did they forget that they are still students at an institution? Most of the big time college athletes, such as basketball and football players, are at the school with a full athletic scholarship, which is already worth thousands of dollars. Everyday students pay to be a part of the school, and athletes receive the benefit s of going to school for free, and enjoy all the extra benefits that come with the tough work as an athlete. These athletes receive first class treatment. They are given private flights to away games, first class hotels, and many other luxuries. They do not pay for tuition, transportation, food, or team facilities. On top of that, they should receive a salary? Not a chance. â€Å"The law professors find that college athletes meet all three because a coach has much control over what they do; athletic scholarships amountsShow MoreRelatedShould College Athletes Be Paid?1526 Words   |  7 PagesNCAA clearly states it is a business, not to pay its employees. Student-athletes are employees for the university, but are not labelled as one to avoid compensation for working. Meanwhile, student-workers at universities all over the nation are considered employees of the school, so are student-athletes. In the Florida Bar Journal the author states: If college athletes must be recognized as employees of their respective schools, would they have the right to file a charge of discrimination withRead MoreShould College Athletes Be Paid?1553 Words   |  7 PagesShould College Athletes Be Paid? Collegiate sports have turned into a billion dollar industry and are probably just as popular, if not more popular than professional sports. College athletes put their bodies on the line to play a sport they love, many with hopes and dreams to one day make it to the professional leagues. Athletic facilities are the major money makers for all universities. Colleges bring in billions of dollars in revenue annually, yet athletes do not get paid. Some fans believeRead MoreWhy Should College Athletes Be Paid Essay888 Words   |  4 Pageswhich helps fund all other sports (Meshefejian). College coaches are receiving a numerous amount of money for what the players are doing out on the court or field. Also, some athletes feel they need to excel more in the sport than in the classroom which can jeopardize their future. Student-athletes have other costs they need to pay for, but they have no time for a job due to practices, workouts, and games. College athletes should be paid for playing a t the collegiate level, because they would focusRead MoreShould Student Athletes Be Paid For Their Participation?1445 Words   |  6 PagesStudents are not Professional athletes With sports being such a big part in a student getting admitted to college their education is often put as a secondary priority. Many student athletes lose focus on the purpose of attending college due to the dedication required for playing sports at a collegiate level. Responses by student athletes vary when asked: Should student athletes be paid for their participation in college sports? College athletes very rarely analyze everything they are given, includingRead MoreCollege Athletes Paid871 Words   |  4 Pageshard on a sport, however they are not getting enough credit. College coaches are receiving a numerous amount of money for what the players are doing out on the court or field. Also, some athletes feel they need to excel more in the sport then in the classroom, which can jeopardize their future. Student-athletes have other costs they need to pay for, but they have no time for a job due to practices, workouts, and games. College athletes should be paid for playing at the co llegiate level, because theyRead MoreShould College Athletes Be Paid? Essay1603 Words   |  7 PagesThe debate on whether college athletes should be paid to play is a sensitive controversy, with strong support on both sides. College athletics have been around for a long time and always been worth a good amount of money. This billion dollar industry continues to grow in popularity and net worth, while they continue to see more and more money come in. The student-athletes who they are making the money off of see absolutely none of this income. It is time that the student-athletes start to see someRead MoreSports : Play Day Or Payday Essay1275 Words   |  6 PagesRyan Whittington Ms. Vedula English 1101 29 September 2014 Collegiate Sports; Play day or Payday Considered amateurs to the sport—college athletes are blessed with a unique opportunity to showcase their talent on a national level, and in return of showcasing their talent—the athletes are also provided scholarships (partial or full) towards their degree, but according to some that is not enough. For years, many athletes, parents, and physicians feel as if the athletes are being treated like employeesRead MoreShould College Athletes Be Compensated?1321 Words   |  5 Pagescontroversial question of whether college athletes should be compensated still remains. In the United States over 100,000 collegiate athletes participate in a variety of different sports across the country and do not receive financial compensation for their performances. Dating back to the 1800’s, intercollegiate athletics have played a very important role in American life, not only for the players but for fans as well. Ranked among the most popular sports in the United States, â€Å"Coll ege football aloneRead MoreShould College Athletes Start Getting Paid?1706 Words   |  7 PagesEach year in the United States over 100,000 collegiate student-athletes participate in a variety of different sports and currently they do not receive paychecks for their performances. Many people have asked the question, should college athletes start getting paid? The simple answer to that question is no. The answer is no because the system that is in place now for current athletes is perfect since it gives athletes opportunities, but does not spoil them. There would be many downfalls if the NCAARead Morewhy college athletes should be paid1388 Words   |  6 Pagesï » ¿ Why Collegiate Athletes Should be Paid In our world, people who bring in money with their talents are usually compensated for their efforts. It makes complete sense right? Well for college athletes, they bring in billions of dollars worth of revenue for their school, but do not get compensated for their talents whatsoever. Most people argue that only professional athletes should be paid because it is their profession, but people do not take in account for all the hard work and effort these student

Essay on Johannes Kepler - 1478 Words

Johannes Kepler was a German astronomer and mathematician who lived between 1671-1630. Kepler was a Copernican and initially believed that planets should follow perfectly circular orbits (â€Å"Johan Kepler† 1). During this time period, Ptolemy’s geocentric theory of the solar system was accepted. Ptolemy’s theory stated that Earth is at the center of the universe and stationary; closest to Earth is the Moon, and beyond it, expanding towards the outside, are Mercury, Venus, and the Sun in a straight line, followed by Mars, Jupiter, Saturn, and the â€Å"fixed stars†. The Ptolemaic system explained the numerous observed motions of the planets as having small spherical orbits called epicycles (â€Å"Astronomy† 2). Kepler is best known for introducing three†¦show more content†¦His first law states, â€Å"The orbits of the planets are ellipses, with the Sun at one focus of the ellipse.† As shown in Figure 1, The Sun is not at the focus of the ellipse, but is instead at one focus [usually there is nothing at the other focus of the ellipse]. The planet then trails the ellipse in its orbit, which implies that the Earth-Sun distance is continually changing as the planet goes around its orbit. Kepler’s second law states, â€Å"The line joining the planet to the Sun sweeps out equal areas in equal times as the planet travels around the ellipse.† As shown in Figure 2, an imaginary line from the center of the sun to the center of a planet sweeps out the same area in a given time. This means that planets move faster when they are closer to the sun. Kepler’s third and final law states, â€Å"The time taken by a planet to make one complete trip around the sun is its period. The ratio of the squares of periodic times for two planets is equal to the ratio of the cubes of their mean distances from the sun.† Kepler’s third law indicates that the time taken by a planet to orbit the Sun increase s quickly with the radius of its orbit (Johannes Kepler: The† 1-4). Kepler’s laws challenged Aristotelean and Ptolemaic astronomy. His statement that the EarthShow MoreRelatedJohannes Kepler Essay991 Words   |  4 PagesJohannes Kepler Johannes Kepler is now remembered for discovering the three laws of planetary motion, and writing about them in books that were published in 1609 and 1619. He also did important work in optics, discovered two new regular polyhedra, gave the first mathematical treatment of close packing of equal spheres, gave the first proof of how logarithms worked, and devised a method of finding the volumes of solids of revolution. This can be seen as contributingRead MoreThe Life of Johannes Kepler Essay1952 Words   |  8 PagesThe Life of Johannes Kepler HIS LIFE Johannes Kepler was a German astronomer and mathematician ho discovered that planetary motion is elliptical. Early in his life, Kepler wanted to prove that the universe obeyed Platonistic mathematical relationships, such as the planetary orbits were circular and at distances from the sun proportional to the Platonic solids (see paragraph below). However, when his friend the astronomer Tycho Brahe died, he gave Kepler his immense collection of astronomicalRead MoreJohannes Kepler: Planetary Motion Essay1058 Words   |  5 PagesJohannes Kepler: Planetary Motion When one first thinks to astronomy, the first thing to come to mind might be the stars of the planets. It is always a fascinating thing to learn about the stars, but one should always start from somewhere when learning. One person’s research that is always going to be remembered is that of Johannes Kepler. He is not only the founder of contemporary astronomy but also an amazing mathematician. He was the first person to enlighten us on the theory of planetaryRead MoreJohannes Kepler, The Father Of Modern Astronomy1575 Words   |  7 PagesJohannes Kepler, the â€Å"Father of Modern Astronomy†, had an enormous impact on different aspects of science and mathematics such as geometry, physics, optics, crystallography and philosophy, eventually paving the way for more like-minded thinkers. His mathematical proofs supporting the heliocentric model of the universe was essential to progressing the scientific revolution. He reflected the Renaissance ideals of education, sec ularism, and observation while bridging medieval astronomy with modern scienceRead MoreEssay on The Scientific Revolution1263 Words   |  6 Pagesbased strictly around faith and not scientific reasoning. The founders of the revolution took a leap of faith into an unknown realm of science and experimentation. Four of the many brilliant founders of the Scientific Revolution; Copernicus, Galileo, Kepler and Brahe, used previous scientific principles and their own genius to make advances in science that are still being used today. Scientific pamphlets, the telescope, observations of the universe and the creation of laws for planetary motion are someRead MoreThe Scientific Revolution Was Not An Organized Effort1276 Words   |  6 Pagesobject in the night sky, compiling the finest set of astronomical data in Europe. He suggested that the planets orbited the sun and the whole system then orbited a stationary earth. (Cole, et al. 2012) Johannes Kepler was the first to apply the new scie nce to divine the laws of heavenly movement. Kepler received a Copernican, heliocentric perspective of the universe from his most punctual days. (Huff 1996) He concentrated on the number, size, and connection of the planets, looking for some amazing configurationRead MoreThe Time Of Aristotle s Theory On Religion And The Understanding Of The Universe1383 Words   |  6 PagesRenaissance that the breakthrough that leads to our modern sciences begins. This breakthrough is a change in the way that people thought about the big questions of the day. Instead of basing theories on religious notions and first principles, men like Johannes Kepler, Galileo Galilei, and Isaac Newton sought real answers that could be tested and supported by evidence. With this methodology, these men challenged classical sources of knowledge and altered classical interpretations of nature. Ancient culturesRead MoreThe Progression to Proving a Heliocentric System615 Words   |  2 Pagesheavens of special power, belonged to the minority group of Renaissance astronomers who did not caste horoscopes† (pg. 94). The Copernican system initially began as a system of minorities, however, as time continued it began to see prominence. Both Johannes Keppler and Galilei Galileo, through their observations and theories began to prove a heliocentric system. Through the utilization of his telescope, Galileo helped prove Copernicus’ heliocentricism. Using his telescope Galileo saw four moons aroundRead MoreJohannes Kepler s A Perfect World985 Words   |  4 Pages Johannes Kepler was a modern individual and he believed that God would have created a perfect world and in that world everything was geometrically perfect. In Banville’s book about Kepler it says, â€Å"The search for knowledge everywhere encounters geometrical relations in nature, which God, in creating the world, laid out (Banville 1981, p.145).† As he pursued the answer to planetary motion, he assumed that the planets orbited the sun in a perfect circle. He tried to seek order in his chaotic lifeRead MoreWhat Is Science and Where Did It Come From?928 Words   |  4 PagesCopernicus worked on a heliocentric model- where the Earth is simply one of several planets, which orbit the sun. The next man we come to be Johannes Kepler, who contributes the three laws of planetary motion. Kepler studied the orbits of the planets and sought to discern some grand scheme that defined the structure of the universe according to simple geometry. Kepler also put together three laws of planetary motion: first, the planets rotate in elliptical orbits with the sun at one of the centers. The

Essay on Nike Business - 1122 Words

NIKE Inc. principle business activities are the design, development, and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. They sell their products through NIKE owned retail stores and internet sales, and through a mix of independent distributors and licensees worldwide. Virtually all products are manufactured by independent contractor, with all footwear and apparel manufactured outside the US, while equipment products are mostly manufactured within the US. Nike has therefore no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range.†¦show more content†¦Subsidiaries: NIKE IHM Inc. wholly owned sells small plastic product to other manufacturers. Cole Haan, is a wholly owned subsidiary that designs and distributes dress and casual footwear, apparel and accessories for men and women under the brand names of Cole Haan and Bragano. Converse Inc. is a wholly owned subsidiary that designs, distributes, and licenses athletic and casual footwear, apparel and accessories under the brand names: Converse, Chuck Taylor, All Star, One Star, John Varvatos, and Jack Purcell. Hurley International LLC is a wholly owned subsidiary that designs and distributes sports apparel and accessories under the Hurley brand On March 3, 2008 NIKE acquired all of the capital stock of Umbro which designs distributes and licenses athletic and casual footwear, apparel and equipment primarily for soccer. Industry: http://www.fairolympics.org/background/Company_Profiles.pdf from page 5 Competition: NIKE recognizes PUMA and ADIDAS was its main competitors Risks: 1. Products face intense competition. 2. If they are unable to anticipate consumer preferences and develop new products, they may not be able to maintain or increase their net revenues and profits. 3. They rely on technical innovation and high quality products to compete in the market for their products 4. Failure to continue to obtain high quality endorsers of their products could harm theirShow MoreRelatedNike : Business Analysis : Nike1484 Words   |  6 PagesNike Business Analysis Donny Otwell, Jasen Saavedra, Mohamed Takkouch Business 10 Mrs. Rochin December 5, 2016 Donny Otwell, Jasen Saavedra, Mohamed Takkouch Mrs. Rochin Bus 10 December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been able to grow from a two-man team into a multibillion-dollar corporation in less than 40 years. Nike was started in 1971 after Phil Knight had done research with FormerRead MoreNike s Business Model : Nike Inc.1430 Words   |  6 PagesNike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men’s and women’s footwear, clothing, equipment and accessories. It is also globally the largest seller of such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other countries around the world. Of course with such territory Nike has become a huge target to a broad range of campaigning non-governmental organizations and journalists as significant representation of businessRead MoreNike Business Case Study1380 Words   |  6 PagesIntroduction In the business culture, it is crucial for a business to behave ethically. Ethics can be defined as, â€Å"the study of how people ought to act† (Lecture 1, 2017). Businesses do not behave ethically because they think their profits will increase, even though unethical behaviors can be costly to a company. When a business acts ethically correct, society benefits from the encourage economic competition, people feel better about working for that company, and it s the right thing to do whichRead MoreNike s Impact On International Business1294 Words   |  6 PagesIntroduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategy which impacted the company positively and negativelyRead MoreNike, an International Business2766 Words   |  12 PagesContents Table of Contents 1 Introduction 2 Brief Historical of NIKE 3 Financial Statement 5 Total Revenue 6 Operating Income 6 Net Income 6 Recent News of Nike 7 PESTLE analysis 8 Political 8 Economic 8 Social 9 Technology 9 Marketing Strategies 11 Conclusion 12 References 13 Introduction In this assignment, we are going to study about the Nike in its home country, United State (U.S.). We choose Nike as our study due to; firstly, most of our team members like sportingRead MoreNike Business Analysis Essay1378 Words   |  6 Pagesleading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, â€Å"the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products†. Therefore, Nike must â€Å"respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories,Read MoreUnethical Business Practice: Nike1499 Words   |  6 Pages The role of the government also plays a major role in these challenges that are faced by Nike. As we know that government laws and regulations differ from country to country and this makes manufacturing of products very difficult challenge for the international companies like Nike. The host governments have laws concerns against consumer protection, information and labeling, employment, wages and salaries and safety of the workers who work in those firms. The international organizations must keepRead MoreNike Business Strategy615 Words   |  3 PagesDifferentiation is the product strategy that Nike has utilized and will continue to use as design creativity is one of Nikes core competencies. International Marketing Nike feels strongly that their biggest opportunities for growth lie in the countries on South Africa, India, Mexico, Peru, Chili, Bolivia, and several eastern European countries. Nike is planning to expand marketing in these areas in the next several years to build demand and distribution systems. Nike also plans to contract manufacture itsRead MoreNike E-Business Essay2179 Words   |  9 Pages1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012,Read MoreBusiness Strategy Concepts Nike Inc.1034 Words   |  5 Pages1. Business Strategy Concepts amp; Nike Inc. Nike generic strategy for competitive advantage emphasizes product mix diversity. Nike analyzes what products should be handled and what characteristics should meet to aim success. When applying a competitive strategy, the product plays a role as a link between supply and demand, so the success is determined by the ability of the company to overtake the competition and of course, by the quality of the product from the client’s perspective. Nike adapts

Research and Policy for Planned Events †Free Samples to Students

Question: Discuss about the Research and Policy for Planned Events. Answer: Introduction: Chipotle organisation comes under the quick services restaurant industry. The company operate in this new emerging industry. The main feature of these companies under this industry is possibility of saving expense and reduces cost in operations. In addition, the speedy services and customer expectations serves well for these companies (Wheelen and Hunger 2017). The quick pickup services for food has become popular that the implementation process of this has become viable to serve customers. The menus are prepared on centralised suppliers (Getz and Page 2016). The most efficient part is placing orders and payment system of the companies, which can be done smoothly without interaction. There is also efficiency of having no outlet and saving ambience expense (Chipotle.com, 2017). The key attractive features of QSRs are to maintain growth. The marketing and brand recognition of the Chipotle and locations are the key success factor of the industry. As a twenty first century company, the consumers have adapted according their own convenience. Therefore, the attractiveness increases with the acceptance of the services (Wheelen and Hunger 2017). Threat of competitors As an exclusive quick service restaurant Chipotle in USA has many threats of competitors. Fast food restaurant chains and fast casual restaurant chains are also competition with the restaurant chain (Getz and Page 2016). Though it has dominated the full service restaurants, the bakeries, fast casual segments are a success in the market. The most challenging competitor of Chipotle is Qdoba and Pei Wei, though belonging to other segment of restaurant. The other most important competitor is Panera Bread (Getz and Page 2016). Threat of new entrants - Chipotle has a record of steady growth and is committed to the industry. The main criteria are the customer satisfaction to eliminate any risk of new entrants. However, this Mexican grill is well established and has variety of menus; they have shortage of competitors in the region (Ho et al. 2014). Threat of substitutes quick service restaurants comes under a different type of industry. Although any kind of fast food chain is known as a prospective competitors of the industry, the key features of this industry makes it unique in giving the service in a different efficient way. Threat of suppliers - as being networked in the best suppliers in USA Chipotle gain this as an advantage (Ho et al. 2014). Having restaurants in 1100 location and variety of menu and a central storage system in their company. Threat of buyers This rate of risk is average for Chipotle. The main criteria, that gives them the competitive advantage is the service delivery method and their unique flavours in chicken according the survey result. Though other large international food chain competitors like Mc Donalds, El Pollo, Taco Bell, KFC and others are the alternatives comes as a threat for Chipotle (Chipotle.com. 2017). Core competencies Chipotle has the organisational capabilities and other competitive advantage and carefully trained people in the company (Chipotle.com, 2017). The promotional activities, empowered teams, strong personalities and freshly prepared food are the strong elements of the company. Over the top services and regarded as front line operative organisation. Suppliers are dominated by them as being a singular organic produce buyers in the country The order processing and delivery services at the point of sale are essentially contributed to the capabilities and of the company. Strategy of differentiated product positioning and higher consumer willingness to pay is known to contribute to the sustainability factor of the company (Rothaermel 2015) As belonging to a vast food sector and large target consumers can lead to more value in performance of the company. Operational efficiencies are also a strong capability of the company. The most favoured dish of the company is chicken preparations, according to the survey by QSR Magazine. This also leverages them about the survey of the company (Shabanova et al. 2015). High quality and socially responsible products as well as the green technologies takes care of their CSR activities and is an addition to the positive brand recognition. The political component of environmental analysis is very important for the company. United States Restaurant change plays a essential role in growth of restaurants. The Zoning Laws, insurance, credit policies and governments permits also affects the business across the region. Thus, the different locations become convenience factor for the company (Shabanova et al. 2015). The global economy affects the restaurants business and trends in food prices too. All over reduction in food prices has also affected the industry. However, with the CAGR of 8.8% since 1990, the demand of food as well as the fast food has grown exponentially over the years (Hill et al., 2014). Negotiation with the wholesalers has allowed Chipotle to hold competitive prices in the industry. Social-cultural factors The high-level service, quality deliverance and redefined experience of food must be considered as the dedication to the society of the restaurant. Using health benefits and local products and flavours that are preferred in the culture are the main criteria to being socially responsible. Chipotle gives a good responsibility for the company (Hollensen 2015). Chipotle has invested for technological advancements in the company. It also serves the operational proficiency in automated payment system, ordering apps and tortilla grills to increase the efficiency and effectiveness of the operation of the organisation. The grills add to the 100% efficiency in the operation. The company also invested about $10 million to redesign the strategies and mobile app improvements (Chipotle.com, 2017). SWOT analysis Strength Different and innovative advertisements (Krishna 2014) Green initiatives by the company and organic or natural food products Not having a franchise corporation Strong and brand image and better loyalty from customers 1100 outlets all total and well networked Weakness High cost of materials like ingredients used and meat High priced in comparison to competitors menu Media of advertisement is limited Location only based on USA Opportunities Variety of menu should be introduced Can expand in international market Can explore to online media advertisements opportunities Can expand more on green food initiatives Threats A market where there is perfect competition can be developed Change in demand for food Change in customers taste and preference (Hollensen 2015) Core competencies Chipotle possess that they can continue to leverage. As USA is most popular quick service, restaurant Chipotle already poses all the strategic competitive ability that can ensure their success further in the future. For improving all the aspects of business, high quality products and well services are at their disposal to use (Hill et al., 2014). In addition, the strategic advantage also lies in sourcing natural meat produces and other fresh foods from all over USA. The company has also 1100 people to source from and have 2750 salaried employees to resource from (Rothaermel 2015). Chipotle represents a fast casual segment of quick service segments. They also sources different ingredients from convenient sources. Chipotle black beans are certified organic foods and serve for daily purposes usage. As serving a majority of individuals aged from 18 to 24 years old, Chipotle has customised their flexibility in serving (Kwansa and Parsa 2014). Also years of services have equipped them with good experience and enhanced their brand image in US A. The Mexican grill has net revenue of $3,214,591 with profit margin of 9.43 percent. The menu variety of Chipotles can be developed and more flexibility can give them advantage that is more competitive in the market. As equipped with naturally raised meat sources they can explore more in organic food variety of the company. Adding more signature products and for enhancements of taste and lowering the prices can help them expand the market more. Smoothening the service for more effectiveness can lead to competitive advantage too. Customising the product according the need of the customers can improve the services (Kozlenkova 2014). Increasing the marketing budget of the company may lead to expansion in the advertisements of the company and media marketing presence may lead to better exposure in the market (Kwansa and Parsa 2014). A larger audience of the company may be targeted with new media of advertisements. International expansion of Chipotle may help the company to grow as well as maximising the revenue. There is also a possibility of breaking into new markets and countries for possibilities in enhancements in brand recognition (Tripathi and Dave 2017). Alternative ways of implementing the strategies is to offer healthier items as they have already started to explore the organic food market. References Chipotle.com. 2017.Chipotle Mexican Grill. [online] Available at: https://www.chipotle.com/ [Accessed 27 Oct. 2017]. Getz, D. and Page, S.J., 2016.Event studies: Theory, research and policy for planned events. Routledge. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), pp.6478-6492. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kozlenkova, I.V., Samaha, S.A. and Palmatier, R.W., 2014. Resource-based theory in marketing.Journal of the Academy of Marketing Science,42(1), pp.1-21. Krishna, K., 2014. Analysing Competition in the Quick Service Restaurant Industry.Browser Download This Paper. Kwansa, F.A. and Parsa, H.G., 2014.Quick service restaurants, franchising, and multi-unit chain management. Routledge. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Shabanova, L.B., Ismagilova, G.N., Salimov, L.N. and Akhmadeev, M.G., 2015. PEST-Analysis and SWOT-Analysis as the most important tools to strengthen the competitive advantages of commercial enterprises.Mediterranean Journal of Social Sciences,6(3), p.705. Tripathi, G. and Dave, K., 2017. Exploration of service quality factors in the restaurant industry: a study of selected restaurants in the New Delhi region.Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences. Wheelen, T.L. and Hunger , J.D., 2017.Strategic management and business policy. pearson.