Written Assignment #5 Essay Example | Topics and Well Written Essays - 500 words

Written Assignment 5 - Essay Examplebecause of their association with big organization, and their capability to purchase and stock high volume commodities, act as a distributor of the product. Traditionally, wholesalers were believed to be just an intermediary in the channel with no value accession to the customers, because of the common perception that value addition is done by the retailers only, who sell the final goods. But in the context of ever changing marketing scenario, this has been modified. Customers ingest more and have higher expectations from their suppliers, especially distributors. Out of stock for a long time after placing order incr informalitys the lead time which is not suited and it may result in customer penalizing some(prenominal) the wholesaler and the retailer for the incomplete order. Today, customer loyalty is based on supplier performance. Performance is both in terms of quality and timely delivery of the specified products. Customers ever increasing expectation of the value added go provided with the requirement without any additional exist has been responsible for exerting enormous pressure to the retailers. Thus, in order to handle the requirements, wholesalers must step forward and take proactive actions in terms of close integrating with the customers by simplification of the distribution process in a timely and cost effective way and must ensure that the customers are perceiving value added services as unique (udel.edu, n.d.).Potential of the Internet as an efficient and effective communication channel appeared obvious due to the ease of global reach ease of access enhanced interactivity speedy and flexible transaction of large amounts of information in a cost effective way and maintenance easiness (Pyle, 1996 Jones & Visayasarthy, 1998). mod wholesalers and retailers are dependent on internet in the following